Preparing for a Future Marketplace

PropTech and Real Estate Service Providers

Three key areas of the CRE industry play an outsized role reshaping this new era of work. Adaptiv works alongside leading players in the following areas:

PropTech

The next ten years will be defined by PropTech leaders - serving both enterprise and CRE ownership segments - who make it increasingly simple to separate "work" from "place" while still enhancing human connection. Clients come to us for:

Marketplace Competitive Analysis
Brand Strategy and Positioning
Go-to-Market Strategy Development
Fundraising, M&A, Divestiture Support

Workplace-as-a-Service (WaaS) Operators

Adaptiv and its Principals have deep experience in the Workplace-as-a-Service (WaaS) industry, serving in both advisory and in-house leadership roles. WaaS clients leverage Adaptiv expertise for:

Competitive Landscape Analysis
Brand Strategy and Positioning
Supply Growth Strategy & Execution
Enterprise Go-to-Market Strategy & Execution
Supply-chain Optimization
Fundraising, M&A, Divestiture Support

Real Estate Services Firms

The Adaptiv team has more than three decades of combined, direct experience working across major real estate service firms in the US and internationally, and across both owner- and occupier disciplines. These clients choose Adaptiv to enhance capabilities in:

Occupier Services
Investor / Asset Services
Capital Markets

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EXPERIENCE

PropTech Competitive Landscape Analysis and Growth Strategy

By CASE STUDY | PROPTECH • 07 Oct, 2022

A principal of Adaptiv consulted alongside client executive team on brand positioning and growth strategy during a unique recapitalization moment for the business. Adaptiv was central to reorienting the business ahead of major fundraising efforts and developing key growth strategies for both the supply and demand segments of the client's business.

Expanding a WaaS operator into 20 locations and 500K square feet

By CASE STUDY | WaaS - COWORKING • 07 Oct, 2022

Adaptiv was selected by the WaaS operator with the largest Series A round in history and who was recognized nationally as “one to watch” by Bisnow, CBRE and Reuters, to lead the program development and management of its US expansion. The Adaptiv team led all facets of the expansion process from market analyses and comparisons, to on-the-ground surveying, to coordination with operator's design team, and designing and negotiating a combination of traditional leases, revenue shares and management agreements that best aligned with operator's financial position. The results of the work expanded their portfolio into 500k square feet across 16 new MSA's and advised on the tiered product solutions for asset owners, enterprise companies, and businesses of all sizes.

US Market strategy and entrance for overseas-based WaaS operator

By CASE STUDY | WaaS - COWORKING • 07 Oct, 2022

Adaptiv worked with an offshore-based WaaS operator seeking to expand its presence in North American markets. A variety of key MSAs were evaluated and underwritten, eventually baking out the deployment plan for key first, second and third phase markets, and target assets/owner relationships located in each market that would best serve their strategic objectives. The work informed expansion strategy currently underway by the client.